Palmer Market Research reports have been the most
authoritative in these product markets for more than
20 years, subscribed to on a regular basis by most
of the leading companies in their respective sectors.
An important reason why they do so is that there
are few official statistics about these markets. So
our rigorous research is even more vital to their
strategic planning. No other agency can provide the
combination of detailed measurement and authoritative
interpretation.
Detailed five year forecasts make each report a unique
marketing planning tool. Future market trends for
each product in each sector are derived from both
economic and market specific drivers.
Each multi-client report will typically involve many
hundreds of structured personal interviews with companies
through the supply chain, specifiers and professional
clients, backed up by extensive desk research programmes.
To help interpret the report findings, a personal
presentation by Robert Palmer at the subscribing company’s
offices can be arranged, often at no extra charge.
And we’re independent. In preparing our reports
we make sure there is no conflict of interest with
particular companies.
So there’s no sponsorship of multi-client reports.
The principal of Palmer Market Research is Robert
Palmer. Robert trained as a chartered quantity surveyor. After a spell in private practice
he joined the then Department of the Environment (DOE)
implementing computer applications and carrying out
other development projects. Later, the DOE sponsored
Robert for a Masters degree in Construction at Loughborough
University of Technology.
After leaving the DOE, Robert spent a further spell
in private quantity surveying practice before
joining the specialist market research agency,
Construction Markets.
At Construction Markets, Robert was able to use his
construction background to good effect. He assumed
responsibility for the research areas of windows &
doors, contract floorcoverings, and trade paint &
woodcare.
In 1982 Construction Markets was split on a mutually
agreed basis and Robert started Palmer Market Research.
Since then Robert has greatly expanded the scope and
depth of the specialist reports to the point where
they have become their respective industry standards.
